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Free report · Updated November 2026
A two-page brief for organisations that want their communication and translations to include everyone they address. It starts from the idea that language is never neutral and shows how to turn that into practical guidelines, adapted content and inclusive translations across markets.
Brand image, a sense of belonging, accessibility, better client communication and a wider audience, in search too.
Consultancy to identify your needs and measure the impact on engagement and brand perception.
A reference document that translators and communication teams can consult at any time.
Why gender-neutral strategies vary between languages and regions, and how guidelines can scale to new markets.
From the first call to guidelines, adapted source content, translation and client feedback.
Translation into other languages and same-language revision, both following your guidelines.
Communication, HR, marketing and brand managers, and the translation coordinators who need every language to follow the same inclusive approach.
It is most useful when you are writing or updating a style guide, expanding into new markets or reviewing existing content for inclusivity.
Wording that addresses and represents people fairly, regardless of gender, age, disability, origin or other characteristics. In practice it means choosing words consciously and avoiding expressions that exclude or stereotype.
Languages handle gender and forms of address differently. English often has neutral options, while Italian, German or Spanish mark gender in nouns, adjectives and articles, so each language needs its own approved solutions.
Yes, if translators have clear guidelines for each target language. Without them, an inclusive source text can easily become non-inclusive in translation, because the translator has to choose a gendered form.
It can. Some inclusive forms are searched less often than traditional ones, so guidelines should balance inclusivity with the terms your audience uses in search, especially in titles and headings.
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