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Free report · Updated November 2026
A two-page brief for companies that use video for marketing, training or internal communication. It explains why subtitles have become essential, what speech recognition and machine translation now do well, and what still needs a professional to get timing, line breaks and wording right.
Video watched without sound, viewers who do not speak the original language, and audiences who are deaf or hard of hearing.
What speech recognition and machine translation speed up, and what a linguist still checks.
How subtitle files can be indexed and reused every time a video goes to a new market.
Wider reach, better accessibility, more visibility in search and higher engagement.
Corporate communications, e-learning and training, marketing videos, social media posts, films and audio recordings.
Transcription, translation, subtitle creation and delivery, with subtitles for the deaf and hard of hearing on request.
Marketing, communication and training teams that publish video for customers, partners or employees in several countries.
It is most useful when you are planning a video campaign abroad, rolling out training to international teams or reviewing how accessible your video content is.
Subtitles usually render the dialogue for viewers who can hear but may not understand the language. Closed captions and SDH subtitles also describe relevant sounds and identify speakers for viewers who are deaf or hard of hearing, and closed captions can be switched on and off.
They are a fast first draft. For published content, a linguist should check accuracy, terminology, line breaks and timing, because errors in subtitles are visible to every viewer and can change the meaning.
Subtitle and transcript files give search engines text they can read, which can help video content be found. Translated subtitles extend that to searches in other languages.
Yes. Because subtitle files are text, approved translations can be kept in a translation memory, so an updated video only needs the changed lines translated and retimed.
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