Marketing translation and transcreation services
Your campaign should feel created for the market, not transferred into it.
DEMA combines marketing translation, transcreation, multilingual DTP and SEO-aware localisation for brands, agencies and international teams. The target is not literal equivalence: it is the same purpose, tone and impact in another cultural and linguistic context.
Specialised workflow
The language changes because the risk changes.
Headlines, calls to action, product claims and brand voice depend on cultural reference, rhythm and audience expectation. The workflow therefore has to protect intent, not only source meaning.
Why specialisation matters
Marketing content fails when the words are correct but the effect is wrong.
Headlines, calls to action, product claims and brand voice depend on cultural reference, rhythm and audience expectation. The workflow therefore has to protect intent, not only source meaning.
Brand voice
Tone, positioning and approved terminology must remain recognisable across markets.
Cultural relevance
Idioms, references and emotional cues may need recreation rather than literal transfer.
Format pressure
Copy often has to fit ads, layouts, buttons, packaging, subtitles or presentation designs with hard space limits.
Content in scope
The workflow starts with the document type and intended use.
From web copy to campaign assets, we translate and adapt every format your marketing runs on.
Website copy
Landing pages, product pages and interface text, localised for readers and for search.
Explore website translation →Blogs
Articles adapted to local interests and search habits, not just translated word for word.
Case studies
Customer stories that keep their facts, figures and credibility in every language.
Newsletters
Recurring email content delivered on schedule, in a consistent brand voice.
Social media copy
Short, punchy posts and captions written for each platform and each market.
Presentations
Sales decks and pitch materials that keep both their layout and their impact.
Brochures & flyers
Print-ready files, laid out by our DTP team in your original design files.
Explore multilingual DTP →Catalogues
Large product ranges with consistent terminology across every page and edition.
Product campaigns
Launch messaging coordinated across channels and markets, from teaser to rollout.
Audio and video copy
Scripts, voice-over texts and subtitles that match timing and tone.
Explore subtitling →Advertising copy
Headlines, slogans and claims transcreated so they work in each market.
Brand messaging
Taglines, values and tone of voice that stay recognisable everywhere you speak.
How DEMA works
Specialised language is managed as a process, not a last-minute check.
01
Define the communication objective
Clarify audience, channel, brand voice, CTA, market and what the source is trying to make the reader think or do.
02
Prepare brand language assets
Style guides, approved terminology and previous campaigns are collected so the target voice is consistent.
03
Translate or transcreate
Native-language specialists choose the level of adaptation needed to preserve intent and emotional effect.
04
Review in context
Copy is checked in the actual format or channel, including character limits and visual layout where relevant.
05
Retain approved decisions
Validated brand wording can be reused across future campaigns, markets and content types.
Control points
What DEMA keeps visible through the project.
Native-market judgement
Creative language is reviewed by people who understand the target audience’s cultural expectations.
Purpose before literalness
The target copy is evaluated against the campaign objective, not only sentence-by-sentence equivalence.
Brand consistency
Style guides, terminology and previous approved copy keep tone stable across content types.
Production integration
DTP, subtitling and multilingual SEO can sit in the same workflow instead of becoming separate downstream fixes.
Connected solution
Connect transcreation with DTP and multilingual SEO
Marketing content often lives in designed documents and searchable web pages. DEMA can keep the language work connected to both the visual format and the market’s search behaviour.
Multilingual DTP
Adapt brochures, catalogues and presentations so target-language copy fits the design without damaging readability.
Explore multilingual DTP →Multilingual SEO
Research and adapt keywords around local search intent rather than translating keyword lists literally.
Explore multilingual SEO →Subtitling
Subtitle campaign videos, product demos and social clips so your message reaches every market, including viewers who watch without sound.
Explore subtitling →Website translation
Landing pages, sales pages and campaign pages localised by native linguists, with copywriting review and transcreation.
Explore website translation →
Client perspective
Long-term value is visible in reliability and content that works in-market.
“For several years now, we have relied on LINK-UP for the translation of texts for the websites we create and for writing copy for advertising campaigns... A guarantee of quality.”
Denis V. · Adriaweb Strategie Digitali
Link-Up is a DEMA Solutions company
Questions buyers ask
Specialised content usually needs a more precise scope before production starts.
When do we need transcreation rather than translation?
When the source relies on wordplay, emotion, cultural reference, persuasion or a tightly defined brand voice, literal transfer may preserve words but lose the marketing effect.
Can you work directly in designed brochures or presentations?
Yes. Marketing translation can be combined with multilingual DTP so copy and layout are solved together.
Can the same team support web SEO?
Yes. Multilingual SEO is a separate specialised workflow that connects target-language copy with local search intent, metadata and on-page optimisation.
Can we keep a brand glossary and style guide?
Yes. These are important reusable assets for recurring multilingual campaigns and can be maintained across projects.
Machines translate words. People make campaigns work.
Your headlines, claims and brand voice need people who know your audience and what moves each market. Send us your brief, and we will pair technology with native copywriters and transcreation specialists who make your message land as if it were written locally.
Send us your briefHow can we help?
Tell us what you need and we’ll get back to you with the solutions.
Insights
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